Budget

Budget summary

Grant request: $300,000

Primary use is marketing and distribution to drive retail adoption.

• Marketing and distribution: majority of spend — campus rollout, activations, content capture, creator partnerships, paid campaigns, funnel optimization
• Engineering: keyless onboarding, sponsored transaction support, Messaging apps funnel improvements, reliability and monitoring
• Security and legal: audit support, fixes, continued engagement with legal and compliance advisors

We can provide a more granular line-item budget if desired; the highest-value framing is the retail distribution program and measurable onboarding targets.

Summary by category (from proposal)

Category	Amount (USD)	Notes
Development	47,500	Smart contracts, testing, integration, production readiness, runbooks, pre-audit code freeze
Audit	38,000	Third-party Move audit, report, remediation, re-verification, final sign-off
Legal	38,000	Ongoing engagement with legal counsel and compliance advisors through launch and expansion
G&A	19,000	Ops, accounting, tooling, reporting
Marketing and Distribution (Total)	142,500	Retail-facing rollout plus digital campaigns
— Marketing Firm Engagement	80,000	Strategy, creative system, paid campaigns, optimization, reporting
— Owned Marketing	62,500	Internal execution, content, community ops, activations, referral execution
Contingency (5%)	15,000	Holdback for audit remediation scope, legal needs, campaign CPM swings, high-traffic ops
Total	$300,000

Line-item budget

Below is the detailed line-item budget by tranche, with planned dates, categories, use of funds, and key deliverables.

Tranche	Planned Date	Category	Subcategory	Amount (USD)	Tags	Use of Funds	Key Deliverables
Day 1	2/10/26	Development	Engineering kickoff and architecture	$15,000	Engineering	Finalize contract architecture, repo hardening, CI setup, testing plan, initial module scaffolding	Architecture locked, repo and CI hardened, test plan defined
Day 1	2/10/26	Legal	Launch scope and risk review	$7,000	Legal	Counsel review of product scope, marketing claims review framework, initial compliance posture checklist	Legal scope memo, launch claim guidelines, compliance checklist
Day 1	2/10/26	G&A	Ops and reporting setup	$3,000	G&A	Accounting setup, reporting templates, core tooling subscriptions, internal ops processes	Budget reporting format, tooling live, weekly reporting cadence set
Q1	3/31/26	Development	Core smart contract development and hardening	$20,000	Engineering	Complete platform core, factories, communities, settlement flows, supporting modules	Core contracts feature complete
Q1	3/31/26	Development	Full test coverage and edge case validation	$12,500	Engineering	Unit tests, integration tests, edge case validation, load simulation and code freeze prep	Full test coverage delivered, edge cases validated, code freeze plan ready
Q1	3/31/26	Development	Platform integration and data sync	$10,000	Engineering	Frontend chain integration, indexer integration, wallet flows, data sync verification	End to end trading flow working in staging
Q1	3/31/26	Marketing and Distribution	Marketing firm engagement phase 1	$35,000	Marketing	Campaign strategy, creative system, channel plan, landing pages, attribution setup	Campaign system live with tracking and baseline metrics
Q1	3/31/26	Marketing and Distribution	Owned marketing phase 1	$29,500	Marketing	Content production, creator pipeline setup, community rollout assets, activation planning	Content calendar live, creator pipeline live, activation plan locked
Q1	3/31/26	Legal	Ongoing counsel engagement phase 1	$15,000	Legal	Terms review, partner templates, continued compliance guidance, marketing material review	Updated legal docs and partner templates ready
Q1	3/31/26	G&A	Ongoing ops and tooling	$8,000	G&A	Analytics subscriptions, reporting ops, admin support for program execution	Monthly reporting pack and analytics dashboards live
Q2	6/30/26	Audit	Third party Move smart contract audit	$38,000	Engineering	Audit of all Move contracts, formal report with findings and severity	Audit report delivered
Q2	6/30/26	Legal	Ongoing counsel engagement phase 2	$7,000	Legal	Review audit findings impact, marketing and partner review, ongoing compliance posture	Legal review completed for audit and launch materials
Q2	6/30/26	Marketing and Distribution	Marketing firm engagement phase 2	$25,000	Marketing	Paid media execution, creative iteration, funnel optimization and retargeting	Launch campaigns running with conversion experiments
Q2	6/30/26	Marketing and Distribution	Owned marketing phase 2	$10,000	Marketing	Community ops, ambassador activation, partner onboarding, referral operations	Community activation live with weekly cadence
Q3	9/30/26	Marketing and Distribution	Marketing firm engagement phase 3	$20,000	Marketing	Performance optimization, creative refresh, scaling channel mix	Improved CAC and retention versus baseline, weekly optimization loop
Q3	9/30/26	Marketing and Distribution	Owned marketing phase 3	$23,000	Marketing,Sales	On the ground activations, creator deals, community programs, local partnerships	Retail rollout scaled with partner communities
Q3	9/30/26	G&A	Ongoing ops and reporting	$7,000	G&A	Ongoing reporting, admin support, operations for expansion	Logistics and reporting for scaled rollout maintained
Q4	12/15/26	Legal	Ongoing counsel engagement phase 3	$9,000	Legal	Scaling distribution support, partner agreements, compliance updates	Updated legal posture for expansion and partnerships
Q4	12/15/26	G&A	Final reporting and ops wrap up	$1,000	G&A	Final grant reporting package and operational wrap up	Final reporting pack delivered
Q4	12/15/26	Contingency (5%)	Holdback reserve	$15,000	All	Held for audit remediation extensions, legal expansions, CPM swings, high traffic operational needs	Reserve used only if needed, otherwise rolled into post launch hardening or additional campaigns
TOTAL				$300,000