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Conclusion

Beforehand is building a retail-first social media betting platform that behaves like a prediction market. This is exactly the type of consumer experience that can bring meaningful new users to Aptos.

With the Aptos Foundation as our marketing and distribution partner, we will launch a structured retail program starting in South Florida and expand into additional markets through digital campaigns that convert awareness into sustained usage. This proposal is designed to create measurable on-chain impact, establish a flagship consumer success story for Aptos, and set a new standard for retail onboarding in the ecosystem.

Non-financial support requested​

In addition to the financial grant, we request:

  • Security audit support before full-scale mainnet expansion
  • Co-marketing support through Aptos channels and ecosystem partners
  • Distribution introductions to communities, creators, and projects that want to run markets
  • Incentive support for early growth experiments and liquidity participation where applicable

With consideration,

Alex Diament
Chief Executive Officer

On behalf of the Beforehand Team, we are excited to drive the next level of consumer innovation on the Aptos network by delivering a retail-first social media betting platform experience that leverages the legality of prediction markets to mainstream users. Beforehand intends on being the flagship onboarding program for Aptos, combining high-impact distribution with product execution that makes on-chain participation feel simple, social, and repeatable. Our focus is measurable growth in activation, retention, and on-chain activity as we launch in South Florida and continue expanding into additional markets.